Schwarzkopf teamed up with SignalTV to create a unique night of branded television. In a UK first, Schwarzkopf took over every commercial break on the UK’s biggest music TV channel 6pm-11pm to promote the LiveXXL hair colour range.
Five girls spent the night being made-over by industry specialists in as-live segments, with a dedicated microsite supporting the campaign:
www.livegirlsnightin.com
