Schwarzkopf teamed up with Signal TV to create a unique night of branded television. In a UK first, Schwarzkopf took over every commercial break on the UK’s biggest music TV channel 6pm-11pm to promote the LiveXXL hair colour range. Five Girls spent the night being made-over by industry specialists in as-live segments, with a dedicated microsite supporting the campaign. Progression took care of post-production and delivery.
Schwarzkopf: Ultimate Girls Night In
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